Article submission is a great method of building links back to your website, and thus pagerank. Many seo professionals use artucle submissions as a strategic weapon in their web marketing campaign. The reason is simple: submitting article to article directories builds a good amount of inbound links over time.

We'll receive links and traffic not only from the article directories themselve, but other places too. The articles post can be syndicated by other websites which eventually leads to even more traffic and links for our website.

It's important that we don't copy content from other articles, this will render wer article submissions pretty much ineffective. If we write articles so they are 100% unique, then we'll see much better results.

Take care when creating "About the Author" or "Author Biography". This small resource box is the path that leads back to our website, so we plan it out well. Include at least two links back to our website and pages within our article. Make sure the anchor text are targeted keywords - they should be keywords people search for when they look for our websites topic. This will build our strength in that keyword, and thus help our search engine rankings and traffic.

If we don't want to write the article and submit it to countless article directories ourself, We'll believe quality over quantity. If webmasters pick up our articles to use as content for their own website, then we'll get even more links and thus an even higher pagerank.

automatic submissions aren't as effective unless we are submitting to a massive amount of article directories at once.

We would recommend a manual article submission strategy, selecting a handful of article directories and submitting unique articles to them. Select article directories with a decent pagerank, our website will benefit from it. The manual submission strategy I feel is the best, as we can be sure we'll receive the backlinks when we submit the articles ourself.